Data Collection Model Slovensko

Data Collection Model

The basic data collection model characteristics are:

  1. continuous technical measurement with the DotMetrics Platform with the goal of collecting data on website usage and on website visitor characteristics. The data collected through the measurement with DotMetrics represent the basis for defining the reach of a website,
  2. website pop-up survey; data collection on socio-demographic characteristics and the lifestyle of website visitors,
  3. telephone monitoring survey used to re-check the collected data acquired through a website survey.


Commissioned by: SOZ
Funded by: MOSS Members
Carried out by: IPSOS